Markenwerbung im Internet
Mark Grether; Rosa Markarian
| Year of publication: |
2007
|
|---|---|
| Authors: | Grether, Mark ; Markarian, Rosa |
| Published in: |
Leitfaden Online-Marketing ; [Bd. 1]. - Waghäusel : Marketing-Börse, ISBN 3-00-020904-2. - 2007, p. 297-306
|
| Subject: | Markenführung | Brand management | Online-Marketing | Internet marketing | Zielgruppe | Target group | Werbeplanung | Advertising planning |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003551844