Targeted Complementary Advertising, Market Concentration, and Consumer Welfare
Year of publication: |
2022
|
---|---|
Authors: | Pepall, Lynne ; Richards, Dan |
Publisher: |
[S.l.] : SSRN |
Subject: | Theorie | Theory | Unternehmenskonzentration | Market concentration | Werbung | Advertising | Wohlfahrtsanalyse | Welfare analysis | Konsumentenrente | Consumer surplus |
-
Competitive advertising on broadcasting channels and consumer welfare
Dindaroğlu, Burak, (2018)
-
Does Self-Regulation of Advertisement Length Improve Consumer Welfare?
Matsubae, Taisuke, (2016)
-
Targeted Advertising, Market Structure, and Consumer Welfare
Pepall, Lynne, (2023)
- More ...
-
Generic product advertising, spillovers, and market concentration
Norman, George, (2008)
-
Industrial organization : contemporary theory & practice
Pepall, Lynne, (2005)
-
Advertising and bidding for television rights
Pepall, Lynne, (2006)
- More ...