Tasting the tea After a 15-year brew : editorial reflections on the 1995 - 1997 years
Year of publication: |
2014
|
---|---|
Authors: | Mahajan, Vijay ; Venkatesh, R. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 1, p. 120-126
|
Subject: | Teewirtschaft | Tea industry | Brauerei | Brewery | Teeanbau | Tea plantation |
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