The design and pricing of bundles : a review of normative guidelines and practical approaches
Year of publication: |
2009
|
---|---|
Authors: | Venkatesh, R. ; Mahajan, Vijay |
Published in: |
Handbook of pricing research in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84720-240-3. - 2009, p. 232-257
|
Subject: | Leistungsbündel | Bundling strategy | Theorie | Theory |
-
Customer-specific synergies and market convergence
Schmidt, Jens, (2016)
-
Pricing strategies for a bundled channel with services network effects
Xu, Biao, (2021)
-
Pricing and bundling strategies for competing mobile phone supply chains with network externality
Yue, Yunpeng, (2020)
- More ...
-
Optimal bundling of technological products with network externality
Prasad, Ashutosh, (2010)
-
Prasad, Ashutosh, (2015)
-
Tasting the tea After a 15-year brew : editorial reflections on the 1995 - 1997 years
Mahajan, Vijay, (2014)
- More ...