Technological antecedents of the modern marketing mix
Year of publication: |
1984
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Authors: | Funkhouser, G. Ray |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 4.1984, 1, p. 17-28
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Subject: | Absatzpolitik | Vereinigte Staaten |
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