Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics
Year of publication: |
2010
|
---|---|
Authors: | Neeley, Lynn ; Judson, Kimberly M. |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 7.2010, 1/2, p. 4-20
|
Subject: | Sportmarketing | Sports marketing | Hochschule | Higher education institution | Sportler | Athletes | Studierende | Students | IT-gestütztes Marketing | Computer-assisted marketing | USA | United States |
-
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae, (2014)
-
Reshaping College Athlete Sports Betting Education
Harris, Becky, (2021)
-
Brand management in top-tier college athletics : examining and explaining mark-usage policies
Kellison, Timothy B., (2016)
- More ...
-
Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics
Neeley, Lynn, (2010)
-
Judson, Kimberly M., (2009)
-
Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj, (2010)
- More ...