Ted Levitt on marketing
Ted Levitt
| Alternative title: | On Marketing |
|---|---|
| Year of publication: |
2006
|
| Authors: | Levitt, Theodore |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 226 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4221-0206-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004876406