Television marketing : characteristics, instruments and impact
Jasmin Baumann
| Year of publication: |
2007
|
|---|---|
| Authors: | Baumann, Jasmin |
| Publisher: |
Saarbrücken : VDM, Müller |
| Subject: | Deutschland | Fernsehmarkt | Privates Fernsehen | Fernsehsender | Marketing |
| Description of contents: | Table of Contents [d-nb.info] ; Table of Contents [digitool.hbz-nrw.de] |
| Extent: | II, 62, VI S. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literatur- und URL-Verz. S. I - VI. - Hergestellt on demand |
| ISBN: | 978-3-8364-2324-3 |
| Classification: | Marketing ; Fernsehen |
| Source: |
Persistent link: https://www.econbiz.de/10004924797