Tensile Promotions in Display Advertising
Year of publication: |
2017
|
---|---|
Authors: | Lambrecht, Anja |
Other Persons: | Tucker, Catherine E. (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion |
Extent: | 1 Online-Ressource (54 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 7, 2017 erstellt |
Other identifiers: | 10.2139/ssrn.2852807 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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