Dynamically adapting to the new normal : unpacking SMEs' adoption of social media during COVID-19 outbreaks
Lala Hu, Mirko Olivieri and Riccardo Rialti
| Year of publication: |
2023
|
|---|---|
| Authors: | Hu, Lala ; Olivieri, Mirko ; Rialti, Riccardo |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 8, p. 1675-1688
|
| Subject: | COVID-19 | Digital marketing | Dynamic capabilities | SMEs | Social media | Social Web | Social web | KMU | SME | Coronavirus | Dynamische Kompetenzen | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-01-2022-0052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314200