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A marketing perspective on the rise of China : monopoly, politics and value
Collins, Neil, (2015)
Does successful social media marketing affect brand value? : an empirical investigation
Koch, Stefan, (2015)
Risk, information, and incentives in online affiliate marketing
Edelman, Benjamin, (2015)
Rethinking consumer resistance: consuming 'anti-consumption'
Brownlie, Douglas, (2009)
On market forces and adjustments : acknowledging consumer creativity through the aesthetics of 'debadging'
Hewer, Paul, (2010)
The New Marketing Myopia: Critical Perspectives on Theory and Research in Marketing
Brownlie, Douglas, (1994)