The antecedents of customer loyalty : a moderated mediation model of customer relationship management quality and brand image
Munyaradzi W. Nyadzayo, Saman Khajehzadeh
| Year of publication: |
May 2016
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|---|---|
| Authors: | Nyadzayo, Munyaradzi W. ; Khajehzadeh, Saman |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 30.2016, p. 262-270
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| Subject: | Service quality | Customer satisfaction | Customer value | Customer relationship management | Brand image | Customer loyalty | Car dealerships | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Dienstleistungsqualität | Konsumentenverhalten | Consumer behaviour | Markenimage | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.02.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011473143