The application of partial least squares structural equation modeling (PLS-SEM) algorithm to brand image and consumer loyalty at shoe shops
Year of publication: |
2023
|
---|---|
Authors: | Dam Tri Cuong ; Solanki, Vijender Kumar |
Published in: |
Analytics in finance and risk management. - Boca Raton : CRC Press, ISBN 978-0-367-85469-0. - 2023, p. 343-353
|
Subject: | Markenimage | Brand image | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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