The art of successful brand collaborations : partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes ... and more
Géraldine Michel and Reine Willing
| Year of publication: |
2020
|
|---|---|
| Authors: | Michel, Géraldine ; Willing, Reine |
| Publisher: |
London : Routledge |
| Subject: | Markenführung | Brand management | Erfolgsfaktor | Success factor |
Online Resource
| Extent: | 1 Online-Ressource (x, 285 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-351-01447-2 ; 1-351-01447-1 ; 978-1-351-01445-8 ; 1-351-01445-5 ; 978-1-351-01446-5 ; 1-351-01446-3 ; 978-1-351-01444-1 ; 1-351-01444-7 ; 978-1-138-49960-7 ; 978-1-138-49961-4 |
| Other identifiers: | 10.4324/9781351014472 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013180784