The behavioral ecology of brand choice: How and what do consumers maximize?
| Year of publication: |
2003
|
|---|---|
| Authors: | Foxall, Gordon R. ; James, Victoria K. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 20.2003, 9, p. 811-836
|