The Benefit of Uniform Price for Branded Variants
Year of publication: |
2013
|
---|---|
Authors: | Chen, Yuxin ; Cui, Tony Haitao |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 32.2013, 1, p. 36-50
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | pricing | peer-induced fairness | price fairness | behavioral economics |
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