Explorations in the history of marketing
ed.: Ronald A. Fullerton
| Year of publication: |
1994
|
|---|---|
| Other Persons: | Fullerton, Ronald A. (contributor) |
| Publisher: |
Greenwich, Conn. [u.a.] : Jai Press |
| Subject: | Marketing | Geschichte | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 254 S. |
|---|---|
| Series: | Research in marketing : a research annual / Suppl.. - Greenwich, Conn. [u.a.] : JAI Press. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-55938-187-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004223172