The book trailer as a publishing house promotional tool : current situation of publishers in Spain
Gloria Jiménez-Marín, Rodrigo Elías Zambrano
| Year of publication: |
2020
|
|---|---|
| Authors: | Jiménez-Marín, Gloria ; Zambrano, Rodrigo Elías |
| Published in: |
Handbook of research on transmedia storytelling, audience engagement, and business strategies. - Hershey, PA : IGI Global, ISBN 978-1-79983-119-8. - 2020, p. 147-160
|
| Subject: | Verlagswesen | Publishing industry | Marketingmanagement | Marketing management | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-3119-8.ch011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012234775