The Brand Image of a Small Island Destination : The Case of Mauritius
Year of publication: |
2012
|
---|---|
Authors: | Naidoo, Perunjodi |
Other Persons: | Ramseook-Munhurrun, Prabha (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Tourismuswirtschaft | Tourism industry | Mauritius | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Insel | Island | Karibischer Raum | Caribbean countries |
Extent: | 1 Online-Ressource (10 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Global Journal of Business Research, Vol. 6, No. 1, pp. 55-64, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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