The breakthrough zone : harnessing consumer creativity for business innovation
Mac Andrews and Roy Langmaid
| Year of publication: |
2003
|
|---|---|
| Authors: | Andrews, Mac ; Langmaid, Roy |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Organizational change | New products | Consumer satisfaction | Customer relations | Creative ability in business |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 237 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-470-85539-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004149618