The bright side of the planning fallacy in distribution channels
Year of publication: |
2024
|
---|---|
Authors: | Kopel, Michael ; Ramani, Vinay |
Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 314.2024, 2 (16.4.), p. 540-551
|
Subject: | Behavioral OR | Cost underestimation | Distribution channel | Investments | Planning fallacy |
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