The channel intermediary selection decision : a model and an application
Year of publication: |
1986
|
---|---|
Authors: | Rangan, V. Kasturi |
Other Persons: | Zoltners, Andris A. (contributor) ; Becker, Robert J. (contributor) |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 32.1986, 9, p. 1114-1122
|
Subject: | Vertriebsweg | Distribution channel | 1984 |
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