The competition between national brands and store brands : models, insights, implications, and future research directions
Raj Sethuraman and Jagmohan Raju
| Year of publication: |
2012
|
|---|---|
| Authors: | Sethuraman, Raj ; Raju, Jagmohan Singh |
| Publisher: |
Boston [u.a.] : Now |
| Subject: | Markenartikel | Brand | Handelsmarke | Store brand | Wettbewerb | Competition |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 113 S. graph. Darst |
|---|---|
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0753, ZDB-ID 2265505-0. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Parallel als Online-Ausg. erschienen |
| ISBN: | 978-1-60198-712-9 |
| Other identifiers: | 10.1561/1700000029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010212070