The cooperation of marketing theory and the ethic of responsibility : an analysis with focus on two views on value creation
Year of publication: |
2015
|
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Authors: | Haase, Michaela |
Published in: |
Handbook on ethics and marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-78100-342-4. - 2015, p. 125-149
|
Subject: | Marketingtheorie | Marketing theory | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics |
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