The Corporate Environment for Marketing Management
Year of publication: |
1985
|
---|---|
Authors: | Piercy, Nigel |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 3.1985, 1, p. 23-40
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing Management | Marketing Theory | Organisational Decision Making |
-
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark, (2023)
-
Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte, (2012)
-
On "brand" : whether a semiotic marketing system or not
Gaski, John F., (2015)
- More ...
-
Strategic customer management : strategizing the sales organization
Piercy, Nigel, (2009)
-
Total integrated marketing : breaking the bounds of the function
Hulbert, James M., (2005)
-
Cravens, David W., (2006)
- More ...