The corporate narratives of global football clubs
Year of publication: |
2019
|
---|---|
Authors: | Nassim Dehouche |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 22.2019, 2, p. 61-74
|
Subject: | Corporate communication | Corporate narratives | Strategic storytelling | Football | Fußball | Narrative Methode | Narrative method | Öffentlichkeitsarbeit | Public relations | Profisport | Professional sports | Sportorganisation | Sport organization |
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