Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world
Pierre Mora
| Year of publication: |
2016
|
|---|---|
| Authors: | Mora, Pierre |
| Publisher: |
Cham [u.a.] : Springer International Publishing Switzerland |
| Subject: | Konsumgütermarketing | Consumer goods marketing | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Weinbau | Wine industry | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 219 S. Ill., graph. Darst. 235 mm x 155 mm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Handbuch ; Handbook |
| Language: | English |
| ISBN: | 978-3-319-24479-2 ; 3-319-24479-5 ; 978-3-319-24481-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011384234