The customer-centered enterprise : how IBM and other world-class companies achieve extraordinary results by putting customers first
Year of publication: |
c2000
|
---|---|
Authors: | Thompson, Harvey |
Publisher: |
New York, NY [u.a.] : McGraw-Hill |
Subject: | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing |
Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
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Strategic marketing : in the customer driven organization
Bradley, Frank, (2003)
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The relationship of strategic and marketing plans
Greenley, Gordon E., (1986)
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Countering commoditization: value-added strategies and aligning with customers
Kashani, Kamran, (2005)
- More ...
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Khatir, Zinedine, (2013)
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Who stole my customer?? : Winning strategies for creating and sustaining customer loyalty
Thompson, Harvey, (2004)
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Thompson, Harvey, (2000)
- More ...