The customer socialization paradox: the mixed effects of communicating customer role expectations
Year of publication: |
2008
|
---|---|
Authors: | Evans, Kenneth R. ; Stan, Simona ; Murray, Lynn |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 22.2008, 3, p. 213-223
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customers | Socialization | Influence | Customer services quality | Customer satisfaction | Trust |
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