The dark side of customer analytics : the ethics of retailing
Year of publication: |
2021
|
---|---|
Authors: | Goi, Chai Lee |
Published in: |
Asian journal of business ethics : AJBE. - Dordrecht : Springer Netherlands, ISSN 2210-6731, ZDB-ID 2660485-1. - Vol. 10.2021, 2, p. 411-423
|
Subject: | Customer analytics | Ethics | Retailing | Einzelhandel | Retail trade | Ethik | Beziehungsmarketing | Relationship marketing | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour |
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