The Dark Side of Marketing Communications : Critical Marketing Perspectives
Year of publication: |
2020
|
---|---|
Authors: | Hill, Tim |
Other Persons: | McDonagh, Pierre (contributor) |
Publisher: |
Milton : Taylor & Francis Group |
Subject: | Marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
Extent: | 1 online resource (135 pages) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-0-429-99605-4 ; 978-1-138-58712-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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