Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Liangjun Zhou and James J. Zhang
| Year of publication: |
2017
|
|---|---|
| Authors: | Zhou, Liangjun ; Zhang, James J. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 18.2017, 1, p. 116-136
|
| Subject: | China | Sports marketing | Sales promotion | Chinese marketplace | Demand studies | Sport lottery | Glücksspiel | Gambling | Sportmarketing | Verkaufsförderung | Konsumentenverhalten | Consumer behaviour | Nachfrage | Demand | Sport | Sports | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-05-2016-0026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011695496