The differences of hedonic shopping value and purchase intention in the multichannel shopping environment for apparel shopping
Charanya Nopnukulvised, Laden Husamaldin, Gordon Bowen
| Year of publication: |
2019
|
|---|---|
| Authors: | Nopnukulvised, Charanya ; Husamaldin, Laden ; Bowen, Gordon |
| Published in: |
Leveraging computer-mediated marketing environments. - Hershey, PA : Business Science Reference, ISBN 978-1-5225-7344-9. - 2019, p. 125-142
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Bekleidung | Clothing | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-l-5225-7344-9.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011971301