The dimensions of prescription drug brand personality as identified by consumers
Erica Leonard and Lea Prevel Katsanis
| Year of publication: |
2013
|
|---|---|
| Authors: | Leonard, Erica ; Katsanis, Lea Prevel |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 7, p. 583-596
|
| Subject: | Branding | Brand personality | Pharmaceutical marketing | Scale development | Markenimage | Brand image | Markenführung | Brand management | Arzneimittel | Pharmaceuticals | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Marktforschung | Market research | Pharmaindustrie | Pharmaceutical industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010232012