The dissipation of profits by brand name investment and entry when price guarantees quality
Year of publication: |
1987
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Authors: | Rogerson, William Paul |
Published in: |
Journal of political economy. - Chicago, Ill. : Univ. Press, ISSN 0022-3808, ZDB-ID 3026-0. - Vol. 95.1987, 4, p. 797-809
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Subject: | Produktqualität | Product quality | Preis | Price | Markenartikel | Brand |
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