The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy
| Year of publication: |
2011
|
|---|---|
| Authors: | Koubaa, Yamen ; Ulvoas, Gaelle ; Chew, Patricia |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 23.2011, 5 (15.11.), p. 626-641
|