The dynamic price-quality decision model for two successive generations of technology innovation
Year of publication: |
2011
|
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Authors: | Chanda, Udayan |
Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 8.2011, 4, p. 635-660
|
Subject: | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Marketingmanagement | Marketing management | Qualitätsmanagement | Quality management | Preismanagement | Pricing strategy |
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