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On "brand" : whether a semiotic marketing system or not
Gaski, John F., (2015)
Brands defined as semiotic marketing systems
Conejo, Francisco, (2015)
Konsumentenpsychologie und Markenartikel
Unger, Fritz, (1986)
Strong body, clear mind : Physical activity diminishes the effects of supervisor interpersonal injustice
Watkins, Trevor, (2020)
Cases in marketing financial services
Ennew, Christine T., (1993)
Marketing financial services
Watkins, Trevor, (1986)