The effect of advertising on attitude accessibility, attitude confidence, and the attitude-behavior relationship
Ida E. Berger ; Andrew A. Mitchell
| Year of publication: |
1989
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|---|---|
| Authors: | Berger, Ida E. |
| Other Persons: | Mitchell, Andrew A. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 16.1989, 3, p. 269-279
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| Subject: | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001098571