The influence of implicit attitudes on choice when consumers are confronted with conflicting attribute information
Year of publication: |
2010
|
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Authors: | Dempsey, Melanie A. ; Mitchell, Andrew A. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 4, p. 614-625
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Markenartikel | Brand | Produktinformation | Product information | Kanada | Canada |
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