The effect of AI quality on customer experience and brand relationship
Tuyet-Mai Nguyen, Sara Quach, Patamaporn Thaichon
| Year of publication: |
2022
|
|---|---|
| Authors: | Nguyen Tuyet-Mai ; Quach, Sara ; Patamaporn Thaichon |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 3, p. 481-493
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Markenartikel | Brand | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1974 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013275503