Extent: | 1 Online-Ressource (15 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Letters, 23 (1), 263-277, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 6, 2012 erstellt |
Classification: | C00 - Mathematical and Quantitative Methods. General ; D00 - Microeconomics. General ; M00 - Business Administration and Business Economics; Marketing; Accounting. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014165932