The effect of expertise on consumers' satisfaction with the use of interactive recommendation agents
Year of publication: |
2008
|
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Authors: | Su, Hung-jen ; Comer, Lucette B. ; Lee, Sanghyun |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 9, p. 859-880
|
Subject: | Electronic Commerce | E-commerce | Interaktive Medien | Interactive media | Agentenbasierte Modellierung | Agent-based modeling | Kundenzufriedenheit | Customer satisfaction | Kosten-Nutzen-Analyse | Cost-benefit analysis |
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