The effect of information presentation modes on tourists’ responses in Internet marketing : the moderating role of emotions
Year of publication: |
November 2017
|
---|---|
Authors: | Yeh, Ching-Hsuan ; Wang, Yi-Shun ; Li, Hsien-Ta ; Lin, Shuo-Yan |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 8, p. 1018-1032
|
Subject: | Virtual reality (VR) | information presentation | emotions | tourists’ response | Internet marketing | Emotion | Internet | Online-Marketing | Urlaubsverhalten | Holiday behaviour | Electronic Commerce | E-commerce | Experiment |
-
Köchling, Anne, (2021)
-
Online tourism experiences : exploring digital and human dimensions in in-remote destination visits
Pasquinelli, Cecilia, (2023)
-
Internet usage for travel and tourism : the case of Spain
Garín-Muñoz, Teresa, (2010)
- More ...
-
Permission-based e-mail marketing websites success : an integrated perspective
Lin, Hsin-Hui, (2015)
-
Wang, Yi-Shun, (2016)
-
Predicting customer lifetime value for hypermarket private label products
Lin, Hsin-Hui, (2017)
- More ...