The effect of involvement on ad judgement in a computer-mediated environment : the mediating role of presence
Year of publication: |
2010
|
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Authors: | Nicovich, Stefan G. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 29.2010, 4, p. 597-620
|
Subject: | Werbung | Advertising | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Meinung | Opinion | Computerspiel | Video game |
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