The effect of market orientation on innovation speed and new product performance
Pilar Carbonell; Ana I. Rodríguez Escudero
| Year of publication: |
2010
|
|---|---|
| Authors: | Carbonell, Pilar ; Rodríguez Escudero, Ana I. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 7, p. 501-513
|
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Performance-Management | Performance management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008749940