The effect of mobile application-driven customer participation on bakery purchase behavior : evidence from a field experiment
Seongsoo Jang, Kiwon Chong, Changjo Yoo
| Year of publication: |
2021
|
|---|---|
| Authors: | Jang, Seongsoo ; Chong, Kiwon ; Yoo, Changjo |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 94.2021, p. 1-10
|
| Subject: | Customer participation | Mandatory participation | Mobile application | Purchase behavior | Replaceable participation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Dienstleistungsqualität | Service quality | Feldforschung | Field research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2021.102865 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495082