The changing face of Korean marketing management
Year of publication: |
2009
|
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Authors: | Yoo, Changjo ; Winsor, Robert D. |
Published in: |
The changing face of Korean management. - London [u.a.] : Routledge, ISBN 0-415-77401-2. - 2009, p. 52-76
|
Subject: | Marketing | Südkorea | South Korea |
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