The effect of prescription drug advertising on doctor visits
Year of publication: |
2005
|
---|---|
Authors: | Iizuka, Toshiaki ; Jin, Ginger Zhe |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 14.2005, 3, p. 701-727
|
Subject: | Arzneimittel | Pharmaceuticals | Werbewirkung | Advertising effects | Ärzte | Physicians | Nachfrage | Demand | USA | United States | 1994-2000 |
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