The effect of retailer reputation and response on postpurchase consumer reactions to price-matching guarantee ; Report No. 04-113
Year of publication: |
2004
|
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Authors: | Estelami, Hooman ; Grewal, Dhruv ; Roggeveen, Anne L. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2004, 3, p. 27-47
|
Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Firmenimage | Corporate reputation | Reputation | Experiment |
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